01/12/2005
Apple's rumor strategy
Post @ 17:38 in Apple/Mac - Business
Wired has a good piece talk about apple’s recent lawsuite against Think Secret. Worth to read. I had learned couple things from it.
The Story: Last week, Apple filed suit against Think Secret for allegedly misappropriating trade secrets following a report about a $500 monitor-less iMac and new iWork software, a productivity suite to rival Microsoft’s Office. Marketing Experts says Apple’s lawsuit against Think Secret? is a strategic but risky move designed to focus press attention on this week’s Macworld.
Lawsuit is a Strategy: Apple’s lawsuit to Think secret more likely a marketing strategy. the purpose of this lawsuite is about generating more publicity. the story gets into border media and people got know this story as a news, inculde the sercets already leak out that apple’s $500 mac computer. It’s a lot of free advertising from the press that was telling the whole country of apple’s new product. This “rumor marketing” works.
The strategy was risky: It antagonize apple’s greatest fans about suing omeone who is devoted to apple’s products. and also gives some unclear information to fans who are still promoting apple’s products. So this kind of stratege may use once but will risk the relationship with loyalists in the future.
Rumor Strategy: This kind of strategy had been long used by politican to manipulate the press. Wipperfurth (principal of Plan B) said “Rumors are often started by the companies themselves. For consumers, Word Of Mouth is the most credible source of information, and the buzz marketing is becoming more and more important to marketers; Indeed, rumors and buzz about companies and products are fast morphing into full-fledged folklore. Folklore is a more profound and enduring version of word-of-mouth. Folklore is how consumers communicate with each other in modern consumer culture. A brand like Apple is driven by a tribe of consumers. The Mac is a tribe, and the tribe communicates with each other through this modern version of folklore—rumors, anecdotes and ritual product usage."
Guy Kawasaki and Buzz Marketing: Apple has long benefited from customer evangelism to bolster its marketing efforts. In the late ‘90s, buzz marketing was made official: Chief evangelist Guy Kawasaki marshaled a formidable cadre of amateur Macevangelists to fight the stream of bad press about Apple, and organized amateur salespeople to sell neglected Macs at big box computer stores.
124 Comments
1 | Comment from 传奇3私服 on July 28, 2006 12:05 PM
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2 | Comment from cash on October 23, 2006 12:34 AM
and also gives some unclear information to fans who are still promoting apple’s products. So this kind wow power leveling of stratege may use once but will risk the relationship with loyalists in the future.
3 | Comment from cash2 on October 23, 2006 12:35 AM
and also gives some unclear information to fans who are still promoting apple’s products. So this kind wow power leveling of stratege may use once but will risk the relationship with loyalists in the future.
2
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11 | Comment from Sten22570 on January 7, 2007 07:29 PM
I just don't have anything to say right now. I haven't been up to anything recently, but it's not important. I've just been sitting around waiting for something to happen, but shrug.
12 | Comment from Sten33606 on January 8, 2007 06:14 PM
I haven't been up to anything recently, but so it goes. Such is life. What can I say? Pretty much not much exciting going on to speak of. I haven't gotten much done lately, but I don't care.
13 | Comment from Sten5441 on January 14, 2007 10:16 AM
Not much on my mind these days, but what can I say? It's not important. I just don't have much to say lately. I've just been letting everything pass me by recently, but eh.
14 | Comment from Sten20891 on January 19, 2007 11:28 PM
My life's been basically bland today. More or less nothing seems worth thinking about. My mind is like an empty room. I've more or less been doing nothing to speak of. Not much on my mind recently.
15 | Comment from Sten95968 on January 21, 2007 07:11 PM
My life's been basically bland today. More or less nothing seems worth thinking about. My mind is like an empty room. I've more or less been doing nothing to speak of. Not much on my mind recently.
16 | Comment from Sten95968 on January 21, 2007 07:11 PM
My life's been basically bland today. More or less nothing seems worth thinking about. My mind is like an empty room. I've more or less been doing nothing to speak of. Not much on my mind recently.
17 | Comment from Sten95968 on January 21, 2007 07:11 PM
My life's been basically bland today. More or less nothing seems worth thinking about. My mind is like an empty room. I've more or less been doing nothing to speak of. Not much on my mind recently.
18 | Comment from Sten95968 on January 21, 2007 07:11 PM
My life's been basically bland today. More or less nothing seems worth thinking about. My mind is like an empty room. I've more or less been doing nothing to speak of. Not much on my mind recently.
19 | Comment from Sten95968 on January 21, 2007 07:11 PM
My life's been basically bland today. More or less nothing seems worth thinking about. My mind is like an empty room. I've more or less been doing nothing to speak of. Not much on my mind recently.
20 | Comment from Sten47908 on January 22, 2007 01:36 PM
Not much on my mind. I don't care. I've just been letting everything happen without me , but shrug. Whatever. I feel like a void.
21 | Comment from Sten12608 on January 25, 2007 11:16 AM
I haven't been up to much these days. Today was a loss. Nothing seems important. I've just been letting everything happen without me these days.
22 | Comment from Sten38126 on January 26, 2007 10:12 AM
I haven't been up to anything today. I don't care. I've just been staying at home not getting anything done. Basically not much happening right now. Maybe tomorrow. I guess it doesn't bother me.
23 | Comment from Sten53222 on January 26, 2007 07:34 PM
Basically nothing noteworthy happening right now, but eh. Today was a complete loss. I haven't been up to much recently. I've pretty much been doing nothing worth mentioning.
24 | Comment from Sten72495 on January 27, 2007 12:28 AM
Not much on my mind. I don't care. I've just been letting everything happen without me , but shrug. Whatever. I feel like a void.
25 | Comment from Sten98139 on January 27, 2007 06:28 AM
Basically nothing noteworthy happening right now, but eh. Today was a complete loss. I haven't been up to much recently. I've pretty much been doing nothing worth mentioning.
26 | Comment from Sten5178 on January 27, 2007 06:02 PM
I can't be bothered with anything these days, but such is life. I don't care. So it goes. More or less nothing seems worth thinking about. I've just been hanging out waiting for something to happen, but that's how it is.
27 | Comment from Sten5219 on January 27, 2007 08:34 PM
Not much on my mind lately. My life's been completely boring these days. I've just been hanging out not getting anything done. So it goes.
28 | Comment from Sten70920 on January 28, 2007 01:25 AM
I feel like a complete blank, but I don't care. Pfft. I've pretty much been doing nothing worth mentioning.
29 | Comment from Sten79574 on January 28, 2007 03:12 AM
I just don't have much to say these days, but so it goes. Today was a total loss. I guess it doesn't bother me.
30 | Comment from Sten71577 on January 28, 2007 10:57 AM
Not much on my mind lately. My life's been completely boring these days. I've just been hanging out not getting anything done. So it goes.
31 | Comment from Sten71832 on January 28, 2007 06:52 PM
I can't be bothered with anything these days, but such is life. I don't care. So it goes. More or less nothing seems worth thinking about. I've just been hanging out waiting for something to happen, but that's how it is.
32 | Comment from Sten67985 on January 29, 2007 12:42 AM
I haven't been up to anything recently, but so it goes. Such is life. What can I say? Pretty much not much exciting going on to speak of. I haven't gotten much done lately, but I don't care.
33 | Comment from Sten31526 on January 29, 2007 01:51 AM
I haven't been up to much these days. Today was a loss. Nothing seems important. I've just been letting everything happen without me these days.
34 | Comment from Sten31789 on January 29, 2007 05:22 PM
I haven't gotten anything done today. I feel like a fog, but what can I say? I've just been letting everything wash over me lately, not that it matters. Shrug.
35 | Comment from Sten57449 on January 29, 2007 05:58 PM
I feel like an empty room, but eh. Nothing seems worth doing. I haven't gotten much done today.
36 | Comment from Sten79283 on January 30, 2007 03:55 AM
Not much on my mind these days, but what can I say? It's not important. I just don't have much to say lately. I've just been letting everything pass me by recently, but eh.
37 | Comment from Sten32466 on January 30, 2007 07:36 PM
I haven't been up to much these days. Today was a loss. Nothing seems important. I've just been letting everything happen without me these days.
38 | Comment from Sten70955 on February 1, 2007 02:06 AM
I haven't been up to anything these days. So it goes. I can't be bothered with anything these days.
39 | Comment from Sten85102 on February 1, 2007 07:22 AM
I feel like an empty room, but eh. Nothing seems worth doing. I haven't gotten much done today.
40 | Comment from Sten86812 on February 1, 2007 12:04 PM
I haven't been up to anything recently, but so it goes. Such is life. What can I say? Pretty much not much exciting going on to speak of. I haven't gotten much done lately, but I don't care.
41 | Comment from Sten95938 on February 1, 2007 02:19 PM
I've just been staying at home waiting for something to happen. Whatever. Not much on my mind lately. I guess it doesn't bother me.
42 | Comment from Sten49826 on February 1, 2007 07:12 PM
I just don't have anything to say right now. I haven't been up to anything recently, but it's not important. I've just been sitting around waiting for something to happen, but shrug.
43 | Comment from Sten51465 on February 1, 2007 11:37 PM
I just don't have anything to say right now. I haven't been up to anything recently, but it's not important. I've just been sitting around waiting for something to happen, but shrug.
44 | Comment from Sten57969 on February 2, 2007 12:19 AM
Not much on my mind lately. My life's been completely boring these days. I've just been hanging out not getting anything done. So it goes.
45 | Comment from Sten74212 on February 2, 2007 03:57 AM
I haven't gotten anything done recently. I've just been hanging out doing nothing. I haven't been up to anything these days, but it's not important. Today was a total loss.
46 | Comment from Sten62053 on February 2, 2007 09:12 AM
I haven't been up to much these days. Today was a loss. Nothing seems important. I've just been letting everything happen without me these days.
47 | Comment from Sten52112 on February 2, 2007 06:38 PM
I haven't been up to much lately. I've basically been doing nothing , but it's not important. I can't be bothered with anything recently. I've just been letting everything happen without me lately.
48 | Comment from Sten95667 on February 3, 2007 03:06 AM
I've just been staying at home not getting anything done. I guess it doesn't bother me. Shrug. I haven't been up to anything. I haven't gotten much done today.
49 | Comment from Sten1370 on February 3, 2007 11:30 PM
Basically nothing seems worth thinking about. I haven't been up to much these days. I just don't have much to say right now. I can't be bothered with anything , but whatever.
50 | Comment from Sten66531 on February 4, 2007 04:01 AM
Basically nothing seems worth thinking about. I haven't been up to much these days. I just don't have much to say right now. I can't be bothered with anything , but whatever.
51 | Comment from Sten86451 on February 4, 2007 01:56 PM
Not much on my mind lately. My life's been completely boring these days. I've just been hanging out not getting anything done. So it goes.
52 | Comment from Sten24641 on February 5, 2007 12:45 AM
I can't be bothered with anything these days, but such is life. I don't care. So it goes. More or less nothing seems worth thinking about. I've just been hanging out waiting for something to happen, but that's how it is.
53 | Comment from Sten78896 on February 5, 2007 06:43 AM
I haven't gotten anything done today. I feel like a fog, but what can I say? I've just been letting everything wash over me lately, not that it matters. Shrug.
54 | Comment from Sten35239 on February 5, 2007 08:36 AM
I just don't have anything to say. Not that it matters. Eh. I've just been staying at home doing nothing, but I don't care. That's how it is.
55 | Comment from Sten42980 on February 5, 2007 11:53 AM
Not much on my mind right now, but it's not important. I've just been letting everything happen without me. I just don't have anything to say right now.
56 | Comment from Sten13251 on February 5, 2007 05:02 PM
I haven't been up to anything recently, but so it goes. Such is life. What can I say? Pretty much not much exciting going on to speak of. I haven't gotten much done lately, but I don't care.
57 | Comment from Sten27985 on February 5, 2007 08:59 PM
I haven't gotten anything done recently. I've just been hanging out doing nothing. I haven't been up to anything these days, but it's not important. Today was a total loss.
58 | Comment from Sten45180 on February 5, 2007 11:06 PM
I just don't have anything to say right now. I haven't been up to anything recently, but it's not important. I've just been sitting around waiting for something to happen, but shrug.
59 | Comment from Sten42853 on February 6, 2007 01:42 AM
I just don't have anything to say , but shrug. So it goes. Not much on my mind recently. I can't be bothered with anything recently.
60 | Comment from Sten92962 on February 6, 2007 09:41 AM
I just don't have much to say these days, but so it goes. Today was a total loss. I guess it doesn't bother me.
61 | Comment from Sten54711 on February 6, 2007 10:19 AM
I feel like an empty room, but eh. Nothing seems worth doing. I haven't gotten much done today.
62 | Comment from Sten57974 on February 6, 2007 03:57 PM
I haven't gotten anything done recently. I've just been hanging out doing nothing. I haven't been up to anything these days, but it's not important. Today was a total loss.
63 | Comment from Sten5841 on February 6, 2007 07:48 PM
I can't be bothered with anything these days, but such is life. I don't care. So it goes. More or less nothing seems worth thinking about. I've just been hanging out waiting for something to happen, but that's how it is.
64 | Comment from Sten58503 on February 6, 2007 07:57 PM
I feel like an empty room, but eh. Nothing seems worth doing. I haven't gotten much done today.
65 | Comment from Sten25980 on February 6, 2007 11:44 PM
I haven't been up to much lately. I've basically been doing nothing , but it's not important. I can't be bothered with anything recently. I've just been letting everything happen without me lately.
66 | Comment from Sten87692 on February 7, 2007 01:39 AM
I've just been hanging out not getting anything done. What can I say? I've basically been doing nothing worth mentioning, but pfft. Not that it matters. Pretty much nothing exciting happening to speak of. I haven't been up to much these days.
67 | Comment from Sten90865 on February 7, 2007 03:39 AM
I can't be bothered with anything these days, but such is life. I don't care. So it goes. More or less nothing seems worth thinking about. I've just been hanging out waiting for something to happen, but that's how it is.
68 | Comment from Sten38953 on February 7, 2007 01:26 PM
My life's been basically bland today. More or less nothing seems worth thinking about. My mind is like an empty room. I've more or less been doing nothing to speak of. Not much on my mind recently.
69 | Comment from Sten85147 on February 7, 2007 09:59 PM
I've just been hanging out not getting anything done. What can I say? I've basically been doing nothing worth mentioning, but pfft. Not that it matters. Pretty much nothing exciting happening to speak of. I haven't been up to much these days.
70 | Comment from Sten69407 on February 8, 2007 01:50 AM
My life's been pretty dull recently. Shrug. My mind is like a void. I haven't gotten anything done lately. I can't be bothered with anything recently.
71 | Comment from Sten74714 on February 8, 2007 05:41 AM
I've more or less been doing nothing worth mentioning, but eh. My life's been really bland today. I don't care. I've just been letting everything happen without me these days. That's how it is.
72 | Comment from Sten41912 on February 8, 2007 09:34 AM
I can't be bothered with anything these days, but such is life. I don't care. So it goes. More or less nothing seems worth thinking about. I've just been hanging out waiting for something to happen, but that's how it is.
73 | Comment from Sten78063 on February 8, 2007 06:15 PM
Not much on my mind lately. My life's been completely boring these days. I've just been hanging out not getting anything done. So it goes.
74 | Comment from Sten1172 on February 8, 2007 11:43 PM
I haven't gotten anything done today. I feel like a fog, but what can I say? I've just been letting everything wash over me lately, not that it matters. Shrug.
75 | Comment from Sten77661 on February 9, 2007 03:17 AM
I just don't have anything to say , but shrug. So it goes. Not much on my mind recently. I can't be bothered with anything recently.
76 | Comment from Sten26795 on February 9, 2007 11:00 PM
I've just been staying at home waiting for something to happen. Whatever. Not much on my mind lately. I guess it doesn't bother me.
77 | Comment from Sten74952 on February 11, 2007 07:32 AM
I feel like a complete blank, but I don't care. Pfft. I've pretty much been doing nothing worth mentioning.
78 | Comment from Sten90601 on February 11, 2007 04:32 PM
I haven't been up to anything these days. So it goes. I can't be bothered with anything these days.
79 | Comment from Sten42578 on February 12, 2007 02:42 AM
I haven't been up to anything recently, but so it goes. Such is life. What can I say? Pretty much not much exciting going on to speak of. I haven't gotten much done lately, but I don't care.
80 | Comment from Sten23323 on February 12, 2007 01:25 PM
I've just been staying at home not getting anything done. I guess it doesn't bother me. Shrug. I haven't been up to anything. I haven't gotten much done today.
81 | Comment from Sten46521 on February 12, 2007 02:22 PM
My mind is like a bunch of nothing, but I guess it doesn't bother me. I haven't been up to anything recently. I've pretty much been doing nothing to speak of.
82 | Comment from Sten66037 on February 12, 2007 07:21 PM
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83 | Comment from Sten8562 on February 19, 2007 02:17 AM
Basically nothing noteworthy happening right now, but eh. Today was a complete loss. I haven't been up to much recently. I've pretty much been doing nothing worth mentioning.
84 | Comment from Sten70973 on February 19, 2007 03:45 PM
I haven't gotten anything done recently. I've just been hanging out doing nothing. I haven't been up to anything these days, but it's not important. Today was a total loss.
85 | Comment from Sten53825 on February 19, 2007 05:46 PM
I've just been staying at home not getting anything done. I guess it doesn't bother me. Shrug. I haven't been up to anything. I haven't gotten much done today.
86 | Comment from Sten11262 on February 20, 2007 03:53 AM
I've just been staying at home not getting anything done. I've basically been doing nothing worth mentioning. My life's been pretty unremarkable these days. Eh.
87 | Comment from Sten27792 on February 20, 2007 05:46 PM
I haven't been up to much lately. I've basically been doing nothing , but it's not important. I can't be bothered with anything recently. I've just been letting everything happen without me lately.
88 | Comment from Sten11233 on February 21, 2007 12:58 AM
I feel like an empty room, but eh. Nothing seems worth doing. I haven't gotten much done today.
89 | Comment from Sten40848 on February 21, 2007 05:13 AM
Not much on my mind right now, but it's not important. I've just been letting everything happen without me. I just don't have anything to say right now.
90 | Comment from Sten2724 on February 21, 2007 06:09 AM
I haven't been up to much lately. I've basically been doing nothing , but it's not important. I can't be bothered with anything recently. I've just been letting everything happen without me lately.
91 | Comment from Sten91531 on February 21, 2007 01:44 PM
I feel like a complete blank, but I don't care. Pfft. I've pretty much been doing nothing worth mentioning.
92 | Comment from Sten12829 on February 21, 2007 07:08 PM
Not much on my mind right now, but it's not important. I've just been letting everything happen without me. I just don't have anything to say right now.
93 | Comment from Sten63051 on February 22, 2007 01:40 AM
I just don't have anything to say , but shrug. So it goes. Not much on my mind recently. I can't be bothered with anything recently.
94 | Comment from Sten86566 on February 22, 2007 07:18 AM
I just don't have anything to say , but shrug. So it goes. Not much on my mind recently. I can't be bothered with anything recently.
95 | Comment from Sten22358 on February 23, 2007 01:00 PM
Not much on my mind right now, but it's not important. I've just been letting everything happen without me. I just don't have anything to say right now.
96 | Comment from Sten90563 on February 24, 2007 10:12 AM
I haven't gotten anything done today. I feel like a fog, but what can I say? I've just been letting everything wash over me lately, not that it matters. Shrug.
97 | Comment from Sten91734 on February 24, 2007 01:41 PM
I haven't gotten anything done recently. I've just been hanging out doing nothing. I haven't been up to anything these days, but it's not important. Today was a total loss.
98 | Comment from Sten65922 on February 24, 2007 09:18 PM
I just don't have anything to say , but shrug. So it goes. Not much on my mind recently. I can't be bothered with anything recently.
99 | Comment from Sten25419 on February 24, 2007 11:34 PM
My life's been pretty dull recently. Shrug. My mind is like a void. I haven't gotten anything done lately. I can't be bothered with anything recently.
100 | Comment from Sten17875 on February 25, 2007 12:42 PM
My life's been basically bland today. More or less nothing seems worth thinking about. My mind is like an empty room. I've more or less been doing nothing to speak of. Not much on my mind recently.
101 | Comment from Sten67914 on February 26, 2007 01:53 AM
I've just been staying at home waiting for something to happen, but I don't care. Basically nothing seems worth thinking about. I can't be bothered with anything recently.
102 | Comment from Sten73090 on February 26, 2007 02:35 AM
I've just been staying at home waiting for something to happen, but I don't care. Basically nothing seems worth thinking about. I can't be bothered with anything recently.
103 | Comment from Sten92676 on February 26, 2007 04:23 AM
Not much on my mind right now, but it's not important. I've just been letting everything happen without me. I just don't have anything to say right now.
104 | Comment from Sten6960 on February 27, 2007 05:37 AM
Not much on my mind. I don't care. I've just been letting everything happen without me , but shrug. Whatever. I feel like a void.
105 | Comment from Sten82302 on February 27, 2007 06:54 AM
I haven't been up to much today. I've just been letting everything happen without me. Basically nothing seems worth bothering with. I've just been hanging out doing nothing. I just don't have anything to say right now. More or less nothing happening.
106 | Comment from Sten66748 on February 27, 2007 07:54 AM
I've just been staying at home waiting for something to happen, but I don't care. Basically nothing seems worth thinking about. I can't be bothered with anything recently.
107 | Comment from Sten34190 on February 27, 2007 02:06 PM
I haven't gotten anything done recently. I've just been hanging out doing nothing. I haven't been up to anything these days, but it's not important. Today was a total loss.
108 | Comment from Sten29903 on February 27, 2007 07:34 PM
Not much on my mind these days, but what can I say? It's not important. I just don't have much to say lately. I've just been letting everything pass me by recently, but eh.
109 | Comment from Sten18659 on February 27, 2007 08:37 PM
I feel like an empty room, but eh. Nothing seems worth doing. I haven't gotten much done today.
110 | Comment from Sten47340 on February 28, 2007 07:35 AM
I've just been staying at home waiting for something to happen, but I don't care. Basically nothing seems worth thinking about. I can't be bothered with anything recently.
111 | Comment from Sten16588 on February 28, 2007 08:14 AM
retty much nothing seems worth thinking about. My life's been completely dull , not that it matters. I've just been staying at home waiting for something to happen.
112 | Comment from Sten99056 on February 28, 2007 09:47 AM
My mind is like a bunch of nothing, but I guess it doesn't bother me. I haven't been up to anything recently. I've pretty much been doing nothing to speak of.
113 | Comment from Sten40348 on March 1, 2007 12:23 PM
Not much on my mind lately. My life's been completely boring these days. I've just been hanging out not getting anything done. So it goes.
114 | Comment from Sten60166 on March 1, 2007 08:33 PM
I've just been staying at home not getting anything done. I've basically been doing nothing worth mentioning. My life's been pretty unremarkable these days. Eh.
115 | Comment from Sten71560 on March 2, 2007 01:14 AM
My life's been basically bland today. More or less nothing seems worth thinking about. My mind is like an empty room. I've more or less been doing nothing to speak of. Not much on my mind recently.
116 | Comment from Sten99081 on March 3, 2007 04:08 AM
Not much on my mind these days, but what can I say? It's not important. I just don't have much to say lately. I've just been letting everything pass me by recently, but eh.
117 | Comment from Sten30945 on March 4, 2007 08:22 PM
I've just been staying at home waiting for something to happen. Whatever. Not much on my mind lately. I guess it doesn't bother me.
118 | Comment from Sten55367 on March 8, 2007 02:20 AM
Not much on my mind. I don't care. I've just been letting everything happen without me , but shrug. Whatever. I feel like a void.
119 | Comment from Sten60786 on March 11, 2007 08:33 PM
I just don't have much to say these days, but so it goes. Today was a total loss. I guess it doesn't bother me.
120 | Comment from Sten80340 on March 14, 2007 07:20 AM
Not much on my mind. I don't care. I've just been letting everything happen without me , but shrug. Whatever. I feel like a void.
121 | Comment from Sten59414 on March 15, 2007 01:26 PM
Not much on my mind lately. My life's been completely boring these days. I've just been hanging out not getting anything done. So it goes.
122 | Comment from Sten93541 on March 27, 2007 01:24 AM
Not much on my mind these days, but what can I say? It's not important. I just don't have much to say lately. I've just been letting everything pass me by recently, but eh.
123 | Comment from Sten27561 on March 28, 2007 06:16 PM
I haven't been up to much these days. Today was a loss. Nothing seems important. I've just been letting everything happen without me these days.
124 | Comment from Sten36420 on April 2, 2007 03:30 AM
My mind is like a bunch of nothing, but I guess it doesn't bother me. I haven't been up to anything recently. I've pretty much been doing nothing to speak of.
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