04/26/2005
Google involved RSS advertising
Post @ 05:16 in Blogging - Business - Search Engines
Google was testing new RSS Adsense in Longhornblogs., the feed works fine in both RSS reader and Blogline’s services. I was wondering that How Bloglines’s RSS advertising business to compete with Adsense? Even if they didn’t launch it yet.
With site-targeted advertising, advertisers set a maximum CPM bid - that is, the price they are willing to pay for every thousand impressions - and pay on a per-impression basis. This means that, unlike pay-per-click ads, you’ll earn revenue each time a CPM ad is displayed on your site. For every eligible impression, both pay-per-impression ads and pay-per-click ads compete in the same auction. Our technology will automatically display the highest performing ads on your pages.
Because of these new features available for advertisers, the number of image ads in the Google advertising network will grow. To take advantage of these ads, and the increased earnings potential that they offer, we encourage you to review your image ads preference in your AdSense Account Settings page.
You can also choose your image ads preference on a format-by-format basis when generating your ad code. For publishers who want to fully leverage image ads, we now provide an image ads only selection.
[Via chris Pirillo]
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